Born from a deep respect for the land and sea we inhabit, SAMI is a new kind of skincare — made for people who care about what they put on their skin, and the footprint they leave behind.
Rooted in the Samoan word for ‘sea’, SAMI exists to make skincare routines lighter — on time, on water, and on earth. Every product is created with intention, made to perform and to be as low-impact as possible. While every product has an impact, we balance what we can’t reduce by giving back.
We've partnered with Plastic Bank to recover 1,000 plastic bottles from the environment every month. Our packaging is thoughtfully designed — bottles are made from 100% Post-Consumer Recycled Plastic, and our cartons are crafted from FSC-certified cardboard, supporting responsible forest management.
Our debut collection features a no-rinse, three-step routine that delivers high impact results for skin.
End the day without the mess. No splashing, no stripping; just clean, calm, and deeply nourished skin. Our no-rinse routine blends high-performance actives like Hyaluronic Acid to hydrate, Gotu Kola to soothe, and Macadamia Oil to melt away makeup, SPF, and the day’s debris. We’re not just simplifying skincare — we’re rewriting it. A new kind of clean, no sink required.
THE FOUNDER: SAMANTHA WALSH
Founded by PR legend Samantha Walsh, it was essential that the products could keep up with her busy life.
“I'm a busy mum of two with another full-time business.
My husband's got a full-time business and he's studying full-time. We're flat out. I love skincare, but I don't have time at the end of the day or energy to do a big long process.
So, I needed something that was effective and worked into my everyday routine. And so, that's why the no rinse routine—no rinse, no shower, no water everywhere—was what I was looking for.”
Sammie, a surfer and lover of the Aussie elements, knew that the products had to be super efficacious— working hard to combat what the sun and salt does to our skin.
“We wanted to create a product that was high impact on skin and low impact on earth—something that balances people who are outdoors, sporty, but people who love skin and hydrating products. The environment had to come up the top as well. So, it was a challenge— how do we create formulas that all three of those pillars are of equal importance?”
Sammie Walsh found the balance— be as low impact to the earth as possible, and where the footprint is made— restore and give back.
“The environmental part was way harder than I expected and it's so important to us. Every brand has a footprint, and there's no way around it. We strive to be as low impact as possible— and where we can’t, we want to restore.”
HYDRATING CREAM CLEANSER, $48.00
Cleansing redefined, No rinsing required.
A no-rinse cream cleanser that melts away daily impurities while deeply hydrating and replenishing the skin. Powered by Gotu Kola, a soothing botanical known to calm irritation, support collagen production, and strengthen the skin barrier.
Hyaluronic Acid delivers a surge of hydration, drawing moisture into the skin to plump and smooth while preventing dryness. This gentle, nourishing formula leaves skin soft, soothed, and visibly balanced — all without the need for water. Perfect for busy mornings, late nights, or low-water routines.
→ Gently cleanses removing makeup, SPF and daily debris
→ Deeply replenishes moisture
→ Leaves the skin feeling, soft, dewy and hydrated
→ Protects skin barrier
→ Fragrance Free
→ Use anytime, anywhere
Key Ingredients: Hyaluronic Acid · Gotu Kola · Glycerin
REFINING AHA + BHA EXFOLIATOR, $49.00
Powered by Lactic Acid, Salicylic Acid, and Pineapple Fruit Extract, this leave-on exfoliator gently dissolves buildup, smooths uneven texture, and restores natural radiance — no rinsing, no disruption to your skin’s delicate balance. Lactic Acid, an alpha hydroxy acid (AHA), works on the skin’s surface to exfoliate dead skin cells while simultaneously drawing in moisture, leaving skin soft, supple, and hydrated.
Salicylic Acid, a beta hydroxy acid (BHA), penetrates deep into pores to break down oil and debris, helping to clear congestion, reduce breakouts, and refine the look of pores.
Pineapple Fruit Extract is rich in natural enzymes and antioxidants that brighten dullness, promote clarity, and support cell turnover — all while being gentle on the skin. Just swipe, let it absorb, and move mindfully into your next step.
→ Smooths. Clears. Refines
→ Hydrates. Exfoliates. Brightens
→ Unclogs. Clarifies. Resurfaces
→ Gently dissolves buildup. Clears congestion. Boosts glow
Key Ingredients: Lactic Acid · Salicylic Acid · Pineapple Fruit Extract
NOURISHING OIL CLEANSER, $56.00
The Nourishing Oil Cleanser is available for pre-order for October delivery.
Designed to lift away SPF, makeup, and daily buildup, this rich oil blend effortlessly melts impurities while nourishing the skin barrier. Sunflower Seed Oil, rich in vitamin E and essential fatty acids, helps maintain moisture and protect against environmental stress. Macadamia Oil mimics the skin’s natural sebum, deeply conditioning and softening without clogging pores.
Squalane, a lightweight hydrator, replenishes and locks in moisture while supporting skin elasticity. Oat Lipid soothes and strengthens, helping to calm irritation and reinforce the skin’s barrier. Rosemary Extract provides antioxidant protection, helping to purify and defend against pollution, while Jojoba Seed Oil balances and replenishes, leaving skin feeling smooth, soft, and never stripped. It’s a gentle reset for skin.
→ Gently removes all traces of makeup, SPF and dirt
→ Restores moisture
→ Ideal as a first cleanse or standalone cleanse
→ Antioxidant-rich formula helps defend against environmental stress
→ Calms and soothes irritation-prone skin
→ Fragrance Free
Key Ingredients: Sunflower Seed Oil · Macadamia Oil · Squalane · Oat Lipid · Rosemary Extract · Jojoba Seed Oil
ORGANIC COTTON & BAMBOO REUSABLE ROUNDS, $24.00
Designed to be used again and again, these soft, sustainable rounds are gentle on skin and built to last. Each set comes with a convenient wash bag for easy care — making your routine simpler and kinder to the planet.
→ Perfect for removing cleansers, makeup, and impurities
→ Soft and gentle on all skin types
→ Durable and washable for long-lasting use
→ Comes with a wash bag for effortless cleaning and storage
→ Reduces waste by replacing disposable pads
→ Made with finger pocket for easy use
Key Features: Organic Cotton · Bamboo · Wash Bag Included
SUSTAINABILITY AT EVERY TOUCHPOINT
SAMI is built on more than formulations — we’re committed to a better system.
Our packaging is made from 100% Post-Consumer Recycled Plastic.
Our cartons are FSC Certified.
Our formulas are vegan and cruelty free.
And our routines are thoughtfully created to save water — no rinsing required.
We know skincare has a footprint — so where reduction isn’t possible, restoration is essential.
We’re also proud to support Plastic bank, removing 1,000 plastic bottles from the environment each month.
“It's evolving and we're going to keep on top of the new technology. Currently our packaging is 100% post-consumer recycled plastic.
All our cardboard is FSC certified, and that is including our mailers as well. We're making the best choices with what's available on the market, and we really hope that technology catches up.”
You can shop the full SAMI range here, including our discounted bundles.
